Canada's Largest Sporting Goods Retailer Welcomes Stamkos to the Team;
Agreement Provides Sport Chek Access to Unique Digital Content As the
Company Connects Content to Future of Retail
TORONTO, Jan. 6, 2014 /CNW/ - Canada's leading sports retailer, Sport
Chek, today signed Canadian National Hockey League (NHL) superstar
Steven Stamkos to a multi-year strategic partnership. The partnership
will see Stamkos play an important role in the company's branding and
advertising campaigns, which aim to inspire customers to find their
'better' and celebrate the journey of #whatittakes to become an elite
Canadian athlete.
The unique partnership includes exclusive behind-the-scenes digital
content of Stamkos' journey as one of the elite players in the NHL, as
well as appearances at Sport Chek stores and events sponsored by the
retailer.
The partnership will support the entire business group of FGL Sports,
including Sport Chek, Sports Experts, National Sports and Pro Hockey
Life. As part of the Canadian Tire Family of Companies, the partnership
also allows for Stamkos to represent Canadian Tire throughout the term
of the partnership, although the initial focus will be for Sport Chek,
the Official Sports Store for Canada's Olympic Team. Stamkos will also
become an Ambassador for Canadian Tire Jumpstart, a program dedicated
to removing barriers so children can participate in organized sport and
recreation.
"I am excited to be joining the Sport Chek and the Canadian Tire Family
of Companies. As a kid growing up in Canada, I know how Canadians
admire and trust the brands," said Steven Stamkos. "It is my hope that
by working with Sport Chek, we will be able to inspire millions of
Canadians to live healthy, active lifestyles and gain all the positives
that come from sport."
"There are very few athletes that match the dedication, passion and
commitment of Steven and we are grateful to be working with him," said
Michael Medline, President of Canadian Tire Corporation. "Steven
Stamkos is young, digitally savvy and one of the best hockey players in
the world. Everything we do with Steven is going to have digital
content at the heart of it - and Steven has offered us incredible
access to exclusive content for our customers."
"Steven had recently suffered his injury when Sport Chek called to
express their desire for a long-term partnership," said Don Meehan, the
agent for Stamkos and President of Newport Sports Management Inc. "This
partnership is a telling sign that Sport Chek is a company that is
committed to long-term performance and celebrating the very best
Canadian talent on a world stage."
About FGL Sports:
FGL Sports Ltd. is Canada's largest national retailer of sporting goods,
offering a comprehensive assortment of brand-name and private-brand
products and operating more than 400 stores from coast to coast, under
the following corporate and franchise banners: Sport Chek, Sports
Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf,
Hockey Experts, the Tech Shop, Pro-Hockey Life and S3. FGL Sports also
has websites for several of its corporate and franchise banners which
can be accessed through its main website at www.FGLSports.com.
SOURCE FGL Sports Ltd.